Company
Jessica Angel
My role
Full Stack Designer
Responsibilities
Branding, Website Design & Development
Location
Los Angeles, USA
Date
2023 - 2024
overview
Jessica Angel is a fashion manufacturing company based in Los Angeles, best known for its bold, glamorous evening gowns.
Traditionally, the company operated in a B2B model, supplying dresses to boutiques and retailers. The goal of this project was to pivot into the B2C space by launching a new casual collection and building a dedicated Shopify website to reach direct customers.
CHALLENGE
No DTC website. No consistent style. Just a wholesale-only fashion brand with no way to reach modern shoppers. My job was to build a digital experience from scratch and bring the brand’s visual world together — online and offline.
*They had the gowns. I had to give them the digital presence to match.
GOAL
The goal was to launch a casual collection on a clean, high-converting Shopify website. At the same time, we needed to retell the Jessica Angel story for the B2C market — making the brand easy to shop, and impossible to ignore.
*Create one clean system that looks as good as the dresses.
MY ROLE
I designed and built the entire Shopify store, retouched every photo, and created flyers, catalogs, business cards, and banners for their runway show. What started as chaos became a cohesive brand system — through design, strategy, and execution. I owned the process from start to finish.
*From pixels to runway — I built it all.
